Our “white fleet” – the internal name for the white coated vehicles mainly used for transport between production sites – has been on the move in a fresh new look for several weeks now. Following the redesign of a “test vehicle” to check both design and road suitability – particularly due to the use of perforated films on window surfaces – all vehicles have now been gradually wrapped in the current Schoeller corporate design.
Previously, the cars carried only a simple black company logo – making the difference today all the more striking. A new visual highlight: tube icons on the sides of the vehicles – a direct reference to our product portfolio.
The redesign serves several purposes: on the one hand, the vehicles act as “mobile brand ambassadors,” creating presence and recognition both on our premises and in regional traffic. On the other hand, the uniform look establishes a clear link to our broader corporate identity – from the website to the vehicle fleet.
Beyond that, the new wrap is a visible statement of our continuous development: Schoeller is a company with strong traditions, but one that keeps moving forward. Now, that progress can also be seen on the road.
Last but not least, the clear and modern design also boosts internal identification whenever colleagues spot the vehicles in action.