After more than seven years in use, the image film of Schoeller Werk GmbH & Co. KG has been completely revised and aligned with the company’s current positioning.
The previous version dated back to 2017 – and since then, not only has the company evolved, but so has Schoeller’s entire brand identity. Against this backdrop, the image film was redesigned both in content and visual style to reflect the company’s current values, capabilities and brand character.
At the heart of the new version are Schoeller’s brand promise “Quality for the highest demands” and the key brand message “Everything for the best solution.”
Building on these principles, the film highlights core company values such as solution-oriented thinking, partnership-based collaboration, a spirit of innovation, and an ongoing commitment to quality.
A conscious decision was also made in terms of production style: from imagery and music to tempo and voice-over, all elements were selected to present Schoeller as a modern, professional and forward-thinking company – in contrast to the often traditional image of the stainless steel industry.
Huge thanks again to everyone involved – both in front of and behind the camera!
The new image film is now available on our official YouTube channel: Watch now